Search Engine Marketing

...an integral part of your online business.

Operating as a Web development and SEO Company is just part of what we do. That is because Search Engine Optimisation is just part of successfully doing business online.

Search Engine Marketing (SEM) is a more comprehensive approach. It includes factors such as search engine spiders, human interaction and usability, organic traffic and paid inclusion.

Understanding your business goals is fundamental to this process. As a full service professional SEO, and internet marketing firm, we make your goals our goals.

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Search Engine Optimisation

Search Engine Optimisation (SEO) is a popular buzz word these days. But what is it ?  And is it really necessary?

The answer is an unequivocable yes.

Gone are the days when simply putting a website up and having a few keywords meant it ranked on the front page.

If you are doing business in a competitive market, then there are only so many spaces (10 on Google) available on the front page of the search engines.

And even if you are not in a highly competitive market, the global nature of the internet dicatates that you are going to have competition.

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Keyword Research

Keyword research is about leveraging the power of the internet to deliver the best possible results for online marketing spend. Its not about style or design, but simply about "Taxonomy" a term that means the words we use to describe things.

By understanding the words your customers are searching for when looking for your product, opposed to how you describe your product customers is the essence of Keyword Research.

What it can do for your business

Imagine you are a company that creates that oft sought after icon, the widget.

You advertise under red widgets, blue widgets and travel sized widgets and sales are doing okay. The red and blue widgets have always been good sellers along with the smaller, more compact, travel widget.

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Pay per click

Pay per click (PPC) or cost per click (CPC) campaigns are one of the quickest advertising opportunities on the Internet today. They can be set up quickly, provide instant results and take the guesswork out of tracking your advertising dollars.

PPC campaigns are very flexible and can be reviewed and adjusted as needed. Google Adwords, Yahoo! Search marketing and MSN adCenter are the main paid inclusion services we offer. Your Adwords campaign will be set up and managed by a certified professional.

 

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Social Media Marketing

The fact is that our websites reside in the social space of web – and all the rules of civics applies to our website too. It is imperative that our website is perceived as a contributor of some value for the web citizens. Social media marketing is umbrella term for all activities which enhance the popularity and interaction of your site with other sites and within the various social networks in the web space.

Social media can relates to any any type of media which is user generated and it is consumed and distributed by the users in turn. Some popular social media tools are - RSS feeds, Bookmarking, Blogging, Video sharing, Photo sharing, article contribution, press release etc..

 

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Content Marketing

Content is the at core of a site's marketing strategy. Content is at center of all the site related action – Sales, conversion, conversation, Ad revenue, Search Engine rankings and most important of all – traffic. But, are we talking about the site content for content marketing purposes?

Content marketing is also called Syndication marketing – because we let the consumer subscribe to our contents if they are interested and not push that in their face. The following contents can be utilized for marketing purposes.

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Website Analysis

 

An important part of doing business online is keeping your website current. This not only applies to product and service representation but to Search Engines and user interaction as well.

The balance between keeping the Search Engines happy and your customers happy takes time and attention. Maximizing your return is easier if you know what to look for.

Our website analysis is designed to evaluate the overall health of your site with respect to these main players.

We evaluate the different levels of this interaction based on search engine rankings and visitor to customer conversions.

This 'health check', like your own personal physical, is an important part of your website maintanance plan.

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Link Building

Part of the algorithms used by the Search Engines to rank your website include your incoming links.

Search engines view links to you as votes.  If your site has a high number of other sites linking to it then it is seen as being important.

Popular websites with good content will naturally have other sites linking to them.

If the sites that link to you are also popular, then their links tend to carry more weight with the Search Engines.

Securing fewer links from higher ranking sites is a better strategy than securing hundreds  of links from weaker sites.

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