Link Building

Part of the algorithms used by the Search Engines to rank your website include your incoming links.

Search engines view links to you as votes.  If your site has a high number of other sites linking to it then it is seen as being important.

Popular websites with good content will naturally have other sites linking to them.

If the sites that link to you are also popular, then their links tend to carry more weight with the Search Engines.

Securing fewer links from higher ranking sites is a better strategy than securing hundreds  of links from weaker sites.

Some of the important aspects of link building are listed below.

How to Build Strong Links

• Get links from well established sites - age matters
• Get links from sites with a good Page Rank
• Use appropriate anchor text
• Link to relevant pages in your site
• Keep your incoming links up to date

Building links is an ongoing process that will take place over the lifetime of your site. Although you can buy links to help the process along, the goal is to create a content rich, quality site that will attract links to it naturally.