Pay per click

Pay per click (PPC) or cost per click (CPC) campaigns are one of the quickest advertising opportunities on the Internet today. They can be set up quickly, provide instant results and take the guesswork out of tracking your advertising dollars.

PPC campaigns are very flexible and can be reviewed and adjusted as needed. Google Adwords, Yahoo! Search marketing and MSN adCenter are the main paid inclusion services we offer. Your Adwords campaign will be set up and managed by a certified professional.

What is Pay Per Click?

Taken literally, PPC means that you pay a fee every time a user clicks on your Ad. The actual cost of the click is related to the keywords associated with it.

Google offers 8 spaces along the right hand side and often 2 across the top of the screen specifically for advertising in their Adwords program.

As Google users search for products and services on the Web, the list of advertisements will change according to topic and relevancy.

The relevancy to the search of each Ad is determined by the keywords that are associated with it. Popular keywords can become the centre of bidding wars between competing advertisers, hence driving up the price per click for that keyword. However the opportunity to place your company name or product on the first couple of pages of Google tomorrow is very real.