Keyword Research
Keyword research is about leveraging the power of the internet to deliver the best possible results for online marketing spend. Its not about style or design, but simply about "Taxonomy" a term that means the words we use to describe things.
By understanding the words your customers are searching for when looking for your product, opposed to how you describe your product customers is the essence of Keyword Research.
What it can do for your business
Imagine you are a company that creates that oft sought after icon, the widget.
You advertise under red widgets, blue widgets and travel sized widgets and sales are doing okay. The red and blue widgets have always been good sellers along with the smaller, more compact, travel widget.
The SEO company that you've hired to improve the online portion of your business conducts extensive keyword research. They discover that not only are red, blue and travel widgets popular but that a significant amount of searching is being done for 'biodegradable widgets'.
It turns out that not only is the keyword phrase 'biodegradable widgets' being searched for, but that there is less competition for that term as well. This constitutes a niche market.
By optimising for that term you are able to capture some of that traffic and biodegradable widgets become one of your best online sellers. You retire happy.
The point of the story
The keyword terms that you think your potential customers are using to find your product and/or service online might not be what they are actually using. It is easy to get caught up in industry jargon and forget that not everyone knows and describes your product like an insider. Good keyword research can help you find those niche markets and form the foundation of a well optimized site.
The SEO company that you've hired to improve the online portion of your business conducts extensive keyword research. They discover that not only are red, blue and travel widgets popular but that a significant amount of searching is being done for 'biodegradable widgets'.
It turns out that not only is the keyword phrase 'biodegradable widgets' being searched for, but that there is less competition for that term as well. This constitutes a niche market.
By optimizing for that term you are able to capture some of that traffic and biodegradable widgets become one of your best online sellers. You retire happy.
