Website Analysis

 

An important part of doing business online is keeping your website current. This not only applies to product and service representation but to Search Engines and user interaction as well.

The balance between keeping the Search Engines happy and your customers happy takes time and attention. Maximizing your return is easier if you know what to look for.

Our website analysis is designed to evaluate the overall health of your site with respect to these main players.

We evaluate the different levels of this interaction based on search engine rankings and visitor to customer conversions.

This 'health check', like your own personal physical, is an important part of your website maintanance plan.

Statistic Tracking

Tracking visitor usage patterns as well as what the search engine spiders see can provide you with valuable insights.

One of the first steps involved in analyzing a website is to conduct a thorough review of existing statistics. If you do not already have a statistics package with your service provider, now would be a great time to inquire about one.

Statistics come in a variety of formats but fundamentally they should tell you:

 

• How many visitors the site has each month and how many of those were unique visitors
• Who referred traffic to the site. (online directories, portals or purchased links for example)
• On average how long the visitors stayed on the site and how many pages were viewed on average.
• Where, geographically the site visitors came from.
• Which keywords or phrases drove the most traffic to the site.

 

By keeping an eye on these and other statistics, you can glean valuable information pertaining to sales cycles, return on investment for paid advertising and effectiveness of onsite calls to action.

These are but a few initiatives that statistics can assist a website owner in evaluating.

For more information on the benefits of tracking your website's statistics or a detailed analysis, contact us today.