Copywriting
Copywriting
Writing good sales copy for a website is different than traditional print media. When people are searching the Web, they are looking for something specific. They have a task in mind and that is either to find a product or a service.
If your website copy does not clearly present the information they are looking for, the BACK button is but one click away.
Writing good copy takes time. Testing your copy is equally time consuming but the pay off can be substantial.
5 Tips for Online Copy Writing
1. Keep it simple. Write effective sentences that are easy to understand. Use short paragraphs.
2. Use easy to scan layouts. Lists can be a very effective way to convey your top points. Again, keep your lists shorter rather than longer.
3. Make use of bold and italic styles. Bold text jumps out at the reader and is more likely to be remembered.
4. Don't keyword stuff. It's tempting to cram as many instances of your top keywords into your text as you can but try to resist. Your most important audience is the human visitor, not the search engines.
5. Content is still king. Filling your website with informative, useful copy is the best way to draw people to your site.
Our team of experienced website copywriters can help you find the balance between writing for the search engines and writing for your customers. In the end, it's not about filler, it's about sales.
